My short e-book, I Couldn't Keep It To a Tweet, has been purchased exactly seven times since its publication in September 2017.
I remember an interview I heard with the singer/songwriter John Oates (of Hall and Oates fame). He was promoting a solo album (1000 Miles of Life, 2008). He said he'd be happy to sell 10,000 copies of this album. Only 10,000? This is one half of Hall and Oates! You'd think 10,000 is what he could sell in its first week!
His perhaps realistic expectations help me with mine. I certainly didn't expect to sell 10,000 copies of my little book. But since my computer book has sold over 2,500 paid units since 2015 (both physical and ebooks), I figured 100 would be a reasonable sales number for my little memoir. Given that 7 is a long way from a 100, I think I'll just lower my expectations. Or maybe I should start advertising.
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