Sunday, July 24, 2005
My brother Ron has been writing a BLOG about his new car, a MINI Cooper. I've been reading his writings, and it's entertaining. Ron liberally sprinkles in MINI Cooper jargon (his car color is "HB") and other car care factoids (he used ClayBar on some dirt a few months ago). It's fun figuring out what he's talking about. One of the things that I learned is that owners of MINI Coopers get free car washes for life. Now that is going to generate some brand loyalty!